By horrific, I do mean only ONE dark foundation color really exists in the line-up. Consider Shape Tape foundation the most disappointing shade range 2018 has seen so far. Influencers Jackie Aina, Alissa Ashley, Manny MUA, Makeup Shayla, and Nikkie Tutorials have dragged the brand all the way to hell for it— with Nikkie Tutorials pulling her review of the product from her YouTube page altogether. “A rep from Tarte explained to POPSUGAR that even when Shape Tape Foundation was revealed, the new colors were already in the works. Additional shades are usually added seasonally, which makes sense because your complexion tends to be paler in the Winter and darker in the Summer months (but please wear sunscreen, kids!). And our friends at Tarte were honest: they explained that it can take time to get the full range finished and flawless — they need to get those warm and cool undertones to be exact! “We’re always pushing ourselves and suppliers to work as quickly as possible,” our contact confirmed.” That’s right… the foundation releases are going to be done “seasonally” — you know, because people are lighter in the winter anyways, so dark foundation can wait. Please let me know if my melanin has been flying to another planet for the summer without sending me an invite. It’s peak rude, if so. No beauty influencers banning together to call the brand trash. No Twitter roasts. No excuses and/or lies about why dark skin was ignored. No BS. All 40 shades of complexion-matching foundation, baby. It doesn’t add up. People of color have dark skin. This is my complexion ALL YEAR ROUND. Why take time to perfect all the light colors only? Why was there an orange color with a BROWN undertone? Is that the future of makeup? As Jackie Aina questioned in her Youtube review, why should people with deeper complexions even trust you now when the one shade you DID drop was “Donald Trump’s summer shade?” Tarte Cosmetics also has one of the whitest Instagram feeds I’ve ever seen. The brand hasn’t had a chocolate beauty influencer on its feed all January 2018. In December 2017, the brand had two deep-complected influencers on its feed (here and here) — one of which is more medium deep than deep dark anyway. I counted her to be fair. So Tarte’s excuses about why diversity is being neglected NOW is BS. The brand has already shown which customers it cares about — and it’s not those of us with dark skin. It doesn’t matter how many shades of Shape Tape Tarte comes out with in the future. The sad, low standard has been set, and I — along with many other women of color — will not be buying it.
title: “Tarte Defended Its Shape Tape Line With A Truly Pathetic Excuse” ShowToc: true date: “2024-10-25” author: “Rosa Boyd”
By horrific, I do mean only ONE dark foundation color really exists in the line-up. Consider Shape Tape foundation the most disappointing shade range 2018 has seen so far. Influencers Jackie Aina, Alissa Ashley, Manny MUA, Makeup Shayla, and Nikkie Tutorials have dragged the brand all the way to hell for it— with Nikkie Tutorials pulling her review of the product from her YouTube page altogether. “A rep from Tarte explained to POPSUGAR that even when Shape Tape Foundation was revealed, the new colors were already in the works. Additional shades are usually added seasonally, which makes sense because your complexion tends to be paler in the Winter and darker in the Summer months (but please wear sunscreen, kids!). And our friends at Tarte were honest: they explained that it can take time to get the full range finished and flawless — they need to get those warm and cool undertones to be exact! “We’re always pushing ourselves and suppliers to work as quickly as possible,” our contact confirmed.” That’s right… the foundation releases are going to be done “seasonally” — you know, because people are lighter in the winter anyways, so dark foundation can wait. Please let me know if my melanin has been flying to another planet for the summer without sending me an invite. It’s peak rude, if so. No beauty influencers banning together to call the brand trash. No Twitter roasts. No excuses and/or lies about why dark skin was ignored. No BS. All 40 shades of complexion-matching foundation, baby. It doesn’t add up. People of color have dark skin. This is my complexion ALL YEAR ROUND. Why take time to perfect all the light colors only? Why was there an orange color with a BROWN undertone? Is that the future of makeup? As Jackie Aina questioned in her Youtube review, why should people with deeper complexions even trust you now when the one shade you DID drop was “Donald Trump’s summer shade?” Tarte Cosmetics also has one of the whitest Instagram feeds I’ve ever seen. The brand hasn’t had a chocolate beauty influencer on its feed all January 2018. In December 2017, the brand had two deep-complected influencers on its feed (here and here) — one of which is more medium deep than deep dark anyway. I counted her to be fair. So Tarte’s excuses about why diversity is being neglected NOW is BS. The brand has already shown which customers it cares about — and it’s not those of us with dark skin. It doesn’t matter how many shades of Shape Tape Tarte comes out with in the future. The sad, low standard has been set, and I — along with many other women of color — will not be buying it.
