CEO Brandon Truaxe, who runs Deciem (The Ordinary’s parent brand) personally took over the brand’s official Instagram page several months ago, and things got WEIRD. Truaxe has released a series of posts and videos which have led to fans speaking out against his over-sharing, and rude comments to customers.
The strange posts began with an alarming announcement of The Ordinary being pulled from American and European pharmacies due to pricing issues, followed by a post about pulling a fan-favorite Deciem-owned brand called Stemm.
“Marketing is simply a way to try to convince people to buy what they don’t want or don’t need. From now on, I’m going to communicate personally with you on our social channels and share our thoughts with you.”
And this where things went VERY LEFT.
“Yes but you don’t seem so well. Please use Modulating Glucosides when it’s out. Goodbye,” Truaxe responded.
His comment instantly sparked rumors that he was encouraging this customer to bleach her skin— Affinity Magazine claimed that the unreleased product Modulating Glucosides contains an ingredient meant for skin “brightening.”
For clarity, NONE of the skin bleaching allegations could be proven, since the product Truaxe recommended currently has zero ingredients listed on the official website.
In a Youtube interview published on January 7, Truaxe specifically described the new product in this way:
“Modulating Glucosides actually reduces inflammation as it occurs.”
“@supermormongirl @deciem that was really uncalled for. Have you considered that she was voicing concern from a place of love? Your answer to her doesn’t seem very respectful. It’s not a one way street, you know? Hugs to you @supermormongirl,” another user wrote.
Truaxe wrote back, “@heatheleemtl bye bye. You don’t know which companies to tag and you don’t realize they don’t control our company. And they won’t agree with your stupid post. Brandon.”
