“We’re always looking for new ways to make parents’ lives easier — so today we’re launching ‘Nappy 999,’ an Uber-style peer-to-peer service for nappy changing!” the Facebook post said. “We’ve seen a big rise in the demand for nappy changing help through our platform, and are now offering Nappy 999 responders for all your nappy-related emergencies. Available Anywhere, Anytime.” After seeing this positive response, the company decided to turn the joke into a legitimate service. Over the last two weeks, hundreds of Nappy 999 responders with at least one year of diaper-changing experience have signed up. “We knew we wanted to do something to mark April Fools’ Day this year and do something that is quite obviously a joke but also fun, but we never anticipated it would take off quite like this, who would have thought that nappy changing is a genuine service that’s in demand?” said Richard Conway, cofounder of Childcare.co.uk, according to the Daily Mail. “Needed this when my son exploded in a restaurant … I didn’t think it was bad until I carried him to the toilet and discovered he has in fact seeped through his top and it was now all over mine!” another mom wrote. “So glad I had a jacket!” “I would totally pay a fiver for someone to come and deal with a poonami!” another wrote.
