Two weeks ago, colorist Sydniiee Oliveira of Visalia, California, posted a little PSA about the popular hair dye on Instagram. It was pretty to the point:
A photo posted by Sydniiee O (@sydniiee) on Jan 4, 2016 at 7:16pm PST Naturally, social media blew up. In a follow-up post, Oliveira explained her vehement warning with a teensy bit more vivid detail.
A photo posted by Sydniiee O (@sydniiee) on Jan 6, 2016 at 8:57am PST And Oliveira isn’t the only colorist warning clients — or well, actually, EVERYONE — off using this hair dye. Stephanie Johnson, a licensed beauty professional, trained cosmetology educator, certified Pravana master colorist, and color correction specialist at Deep Ellum Hair Studio in Dallas, Texas, shared Oliveira’s post, too. “Why? Because it’s a bad idea,” Johnson tells The Stir. More from The Stir: Everything You Need to Know to Get Galaxy Hair on Fleek (PHOTOS) Let’s start with the inherent risk of using any OTC hair dye. “Box color caters to the masses,” Johnson explains. “They have to make something that can, hopefully, take care of the law of averages. The problem is, you can’t do that with hair color, because everyone has different hair and different previous color and different lifting ratio and needs.” Know what a “chemical haircut” is? Johnson does, all too well. “It’s hairdresser slang for someone whose hair was melted or burned off by overprocessing,” she says. “They’re not pretty.” Those adorable Easter-egg pastels are “NOT something to try to achieve without a professional,” warns Johnson. “That particular shade of blonde needed to make pastels happen is riding the cusp of when hair is still great to when it’s going to have to be cut off. Professionals who work in color regularly know this line — and [it’s] different for everyone.” True, it’s soooo much cheaper to buy a box of L’Oreal vs. paying a LOT more for a professional to pastel your hair. “But when you’re paying someone like me, you’re paying for my thousands of hours of education and experience to know that line and how to dance on it to give you what you need along with something you want,” Johnson says. She’s not kidding, BTW. Check out some of Johnson’s pretty spectacular pastel work.
Johnson has plenty of color correction horror stories — including a recent client who drove nearly FIVE hours to have Johnson fix her hair. “We thankfully did, but I have to often have talks with people about what happened,” Johnson says. “Those box dyes have disaster written all over them.” Images via iStock.com/kot2626; Stephanie Johnson
title: “New Box Dye Could Melt Your Hair Off Consider Yourself Warned” ShowToc: true date: “2024-09-20” author: “Mary Ojeda”
Two weeks ago, colorist Sydniiee Oliveira of Visalia, California, posted a little PSA about the popular hair dye on Instagram. It was pretty to the point:
A photo posted by Sydniiee O (@sydniiee) on Jan 4, 2016 at 7:16pm PST Naturally, social media blew up. In a follow-up post, Oliveira explained her vehement warning with a teensy bit more vivid detail.
A photo posted by Sydniiee O (@sydniiee) on Jan 6, 2016 at 8:57am PST And Oliveira isn’t the only colorist warning clients — or well, actually, EVERYONE — off using this hair dye. Stephanie Johnson, a licensed beauty professional, trained cosmetology educator, certified Pravana master colorist, and color correction specialist at Deep Ellum Hair Studio in Dallas, Texas, shared Oliveira’s post, too. “Why? Because it’s a bad idea,” Johnson tells The Stir. More from The Stir: Everything You Need to Know to Get Galaxy Hair on Fleek (PHOTOS) Let’s start with the inherent risk of using any OTC hair dye. “Box color caters to the masses,” Johnson explains. “They have to make something that can, hopefully, take care of the law of averages. The problem is, you can’t do that with hair color, because everyone has different hair and different previous color and different lifting ratio and needs.” Know what a “chemical haircut” is? Johnson does, all too well. “It’s hairdresser slang for someone whose hair was melted or burned off by overprocessing,” she says. “They’re not pretty.” Those adorable Easter-egg pastels are “NOT something to try to achieve without a professional,” warns Johnson. “That particular shade of blonde needed to make pastels happen is riding the cusp of when hair is still great to when it’s going to have to be cut off. Professionals who work in color regularly know this line — and [it’s] different for everyone.” True, it’s soooo much cheaper to buy a box of L’Oreal vs. paying a LOT more for a professional to pastel your hair. “But when you’re paying someone like me, you’re paying for my thousands of hours of education and experience to know that line and how to dance on it to give you what you need along with something you want,” Johnson says. She’s not kidding, BTW. Check out some of Johnson’s pretty spectacular pastel work.
Johnson has plenty of color correction horror stories — including a recent client who drove nearly FIVE hours to have Johnson fix her hair. “We thankfully did, but I have to often have talks with people about what happened,” Johnson says. “Those box dyes have disaster written all over them.” Images via iStock.com/kot2626; Stephanie Johnson
title: “New Box Dye Could Melt Your Hair Off Consider Yourself Warned” ShowToc: true date: “2024-09-11” author: “Doris Amezaga”
Two weeks ago, colorist Sydniiee Oliveira of Visalia, California, posted a little PSA about the popular hair dye on Instagram. It was pretty to the point:
A photo posted by Sydniiee O (@sydniiee) on Jan 4, 2016 at 7:16pm PST Naturally, social media blew up. In a follow-up post, Oliveira explained her vehement warning with a teensy bit more vivid detail.
A photo posted by Sydniiee O (@sydniiee) on Jan 6, 2016 at 8:57am PST And Oliveira isn’t the only colorist warning clients — or well, actually, EVERYONE — off using this hair dye. Stephanie Johnson, a licensed beauty professional, trained cosmetology educator, certified Pravana master colorist, and color correction specialist at Deep Ellum Hair Studio in Dallas, Texas, shared Oliveira’s post, too. “Why? Because it’s a bad idea,” Johnson tells The Stir. More from The Stir: Everything You Need to Know to Get Galaxy Hair on Fleek (PHOTOS) Let’s start with the inherent risk of using any OTC hair dye. “Box color caters to the masses,” Johnson explains. “They have to make something that can, hopefully, take care of the law of averages. The problem is, you can’t do that with hair color, because everyone has different hair and different previous color and different lifting ratio and needs.” Know what a “chemical haircut” is? Johnson does, all too well. “It’s hairdresser slang for someone whose hair was melted or burned off by overprocessing,” she says. “They’re not pretty.” Those adorable Easter-egg pastels are “NOT something to try to achieve without a professional,” warns Johnson. “That particular shade of blonde needed to make pastels happen is riding the cusp of when hair is still great to when it’s going to have to be cut off. Professionals who work in color regularly know this line — and [it’s] different for everyone.” True, it’s soooo much cheaper to buy a box of L’Oreal vs. paying a LOT more for a professional to pastel your hair. “But when you’re paying someone like me, you’re paying for my thousands of hours of education and experience to know that line and how to dance on it to give you what you need along with something you want,” Johnson says. She’s not kidding, BTW. Check out some of Johnson’s pretty spectacular pastel work.
Johnson has plenty of color correction horror stories — including a recent client who drove nearly FIVE hours to have Johnson fix her hair. “We thankfully did, but I have to often have talks with people about what happened,” Johnson says. “Those box dyes have disaster written all over them.” Images via iStock.com/kot2626; Stephanie Johnson
title: “New Box Dye Could Melt Your Hair Off Consider Yourself Warned” ShowToc: true date: “2024-08-29” author: “Aaron Oster”
Two weeks ago, colorist Sydniiee Oliveira of Visalia, California, posted a little PSA about the popular hair dye on Instagram. It was pretty to the point:
A photo posted by Sydniiee O (@sydniiee) on Jan 4, 2016 at 7:16pm PST Naturally, social media blew up. In a follow-up post, Oliveira explained her vehement warning with a teensy bit more vivid detail.
A photo posted by Sydniiee O (@sydniiee) on Jan 6, 2016 at 8:57am PST And Oliveira isn’t the only colorist warning clients — or well, actually, EVERYONE — off using this hair dye. Stephanie Johnson, a licensed beauty professional, trained cosmetology educator, certified Pravana master colorist, and color correction specialist at Deep Ellum Hair Studio in Dallas, Texas, shared Oliveira’s post, too. “Why? Because it’s a bad idea,” Johnson tells The Stir. More from The Stir: Everything You Need to Know to Get Galaxy Hair on Fleek (PHOTOS) Let’s start with the inherent risk of using any OTC hair dye. “Box color caters to the masses,” Johnson explains. “They have to make something that can, hopefully, take care of the law of averages. The problem is, you can’t do that with hair color, because everyone has different hair and different previous color and different lifting ratio and needs.” Know what a “chemical haircut” is? Johnson does, all too well. “It’s hairdresser slang for someone whose hair was melted or burned off by overprocessing,” she says. “They’re not pretty.” Those adorable Easter-egg pastels are “NOT something to try to achieve without a professional,” warns Johnson. “That particular shade of blonde needed to make pastels happen is riding the cusp of when hair is still great to when it’s going to have to be cut off. Professionals who work in color regularly know this line — and [it’s] different for everyone.” True, it’s soooo much cheaper to buy a box of L’Oreal vs. paying a LOT more for a professional to pastel your hair. “But when you’re paying someone like me, you’re paying for my thousands of hours of education and experience to know that line and how to dance on it to give you what you need along with something you want,” Johnson says. She’s not kidding, BTW. Check out some of Johnson’s pretty spectacular pastel work.
Johnson has plenty of color correction horror stories — including a recent client who drove nearly FIVE hours to have Johnson fix her hair. “We thankfully did, but I have to often have talks with people about what happened,” Johnson says. “Those box dyes have disaster written all over them.” Images via iStock.com/kot2626; Stephanie Johnson
