So it wasn’t surprising that she did NOT hold back when she tried Huda Beauty’s beloved Faux Filter foundation. The brand is constantly praised for its diverse foundation range, but Aina suspects that dedication to inclusion isn’t so genuine.
Now, after doing our own research, we kind of agree with her.
However, Aina also said she has “a hard time distinguishing when someone really truly does celebrate diversity and when they are pandering.”
Side note: I don’t think Huda Beauty’s foundation range was a copycat — but if other brands do decide to copy Fenty Beauty’s 40 shades, then so be it. The more options for women of color, the merrier.
Kattan is undoubtedly a woman of color, yet seems to favor the lighter, more celebrated side of the melanin spectrum. It’s possible for a person of color to suffer from and perpetuate colorism themselves — so her Middle Eastern heritage doesn’t exempt her from these question marks we’re drawing.
But I think it still says a lot that in all of July’s 31 days, basically the only dark-skinned people shown were people who are burn victims. That decision feels more like a ploy to show what Huda Beauty can “do” as opposed to a true uplifting of all dark-skinned people.
Care to clear this up, Kattan? Your products are cute, but what’s really good?
Black women are watching you, and we only spend coin where we’re genuinely wanted and celebrated. We’re not going to be grateful for 30 shades alone; you’ve got to show us more than that.
A brand pushing darker people aside until there’s financial opportunity says a lot about how much we are valued. Do better, Kattan. We know you can, and if you think we’re going to be your customers, then that’s exactly what we deserve.
title: “Jackie Aina Called Out Huda Beauty For Pandering To Black Women” ShowToc: true date: “2024-10-10” author: “Kenneth Cole”
So it wasn’t surprising that she did NOT hold back when she tried Huda Beauty’s beloved Faux Filter foundation. The brand is constantly praised for its diverse foundation range, but Aina suspects that dedication to inclusion isn’t so genuine.
Now, after doing our own research, we kind of agree with her.
However, Aina also said she has “a hard time distinguishing when someone really truly does celebrate diversity and when they are pandering.”
Side note: I don’t think Huda Beauty’s foundation range was a copycat — but if other brands do decide to copy Fenty Beauty’s 40 shades, then so be it. The more options for women of color, the merrier.
Kattan is undoubtedly a woman of color, yet seems to favor the lighter, more celebrated side of the melanin spectrum. It’s possible for a person of color to suffer from and perpetuate colorism themselves — so her Middle Eastern heritage doesn’t exempt her from these question marks we’re drawing.
But I think it still says a lot that in all of July’s 31 days, basically the only dark-skinned people shown were people who are burn victims. That decision feels more like a ploy to show what Huda Beauty can “do” as opposed to a true uplifting of all dark-skinned people.
Care to clear this up, Kattan? Your products are cute, but what’s really good?
Black women are watching you, and we only spend coin where we’re genuinely wanted and celebrated. We’re not going to be grateful for 30 shades alone; you’ve got to show us more than that.
A brand pushing darker people aside until there’s financial opportunity says a lot about how much we are valued. Do better, Kattan. We know you can, and if you think we’re going to be your customers, then that’s exactly what we deserve.
