Yet many fashion brands that don’t sell plus sizes still cap their sizing at a 14 — and many of the ones that do don’t go above a 22… or sometimes, even a 20. And we wanted to know why. H&M, which is notoriously anti-plus-size, goes up to a 4X — but anything above a 2X is only available for jersey and knitwear apparel (the stretchy fabrics). Forever 21 goes up to a 3X, but its 3X is the same size, measurement-wise, as Missguided’s size 20. And Uniqlo’s largest size 2X is very close in measurement to Zara’s largest size 18. But none of these, you’ve probably noticed, are new designers. “Many customers who wear size 14 and above, and more so size 22 and above, find they are left with very little by way of choice in fashion, let alone choice of something that fits them,” B.G. Krishnan, founder and CEO of eShakti, an online retailer that sells sizes 0-36W and custom sizes, told Revelist. “The more sizes a brand offers, the more the inventory it has to maintain and therefore the more that remains unsold at the end of the season,” he continued. “This affects their profitability. … So they cut their risk by limiting the sizes they offer. This can be frustrating to many customers whose sizes are left out.” So, it seems, it’s not actually a matter of money. Gunn continued: For example, she said, Rachel Pally only sells clothing up to a size 22, but it starts at a size 2, and that’s a huge size range. “Rachel Pally has overcome a very significant production barrier by creating a size-inclusive line,” said Parrish, who also noted that “she may even have to work with multiple factories to achieve this.” Most clothing lines that go above a 22 are the retailers that tailor specifically to plus-size customers: Torrid goes up to a size 30, Eloquii to a 36W, Lane Bryant to a 28. Unfortunately, for plus-size consumers, that may be the best the industry can do for now.
title: “Here S Why Brands Don T Make Clothes Bigger Than A Size 22” ShowToc: true date: “2024-09-05” author: “Jose Mieles”
Yet many fashion brands that don’t sell plus sizes still cap their sizing at a 14 — and many of the ones that do don’t go above a 22… or sometimes, even a 20. And we wanted to know why. H&M, which is notoriously anti-plus-size, goes up to a 4X — but anything above a 2X is only available for jersey and knitwear apparel (the stretchy fabrics). Forever 21 goes up to a 3X, but its 3X is the same size, measurement-wise, as Missguided’s size 20. And Uniqlo’s largest size 2X is very close in measurement to Zara’s largest size 18. But none of these, you’ve probably noticed, are new designers. “Many customers who wear size 14 and above, and more so size 22 and above, find they are left with very little by way of choice in fashion, let alone choice of something that fits them,” B.G. Krishnan, founder and CEO of eShakti, an online retailer that sells sizes 0-36W and custom sizes, told Revelist. “The more sizes a brand offers, the more the inventory it has to maintain and therefore the more that remains unsold at the end of the season,” he continued. “This affects their profitability. … So they cut their risk by limiting the sizes they offer. This can be frustrating to many customers whose sizes are left out.” So, it seems, it’s not actually a matter of money. Gunn continued: For example, she said, Rachel Pally only sells clothing up to a size 22, but it starts at a size 2, and that’s a huge size range. “Rachel Pally has overcome a very significant production barrier by creating a size-inclusive line,” said Parrish, who also noted that “she may even have to work with multiple factories to achieve this.” Most clothing lines that go above a 22 are the retailers that tailor specifically to plus-size customers: Torrid goes up to a size 30, Eloquii to a 36W, Lane Bryant to a 28. Unfortunately, for plus-size consumers, that may be the best the industry can do for now.
title: “Here S Why Brands Don T Make Clothes Bigger Than A Size 22” ShowToc: true date: “2024-10-19” author: “Bernard Ketcher”
Yet many fashion brands that don’t sell plus sizes still cap their sizing at a 14 — and many of the ones that do don’t go above a 22… or sometimes, even a 20. And we wanted to know why. H&M, which is notoriously anti-plus-size, goes up to a 4X — but anything above a 2X is only available for jersey and knitwear apparel (the stretchy fabrics). Forever 21 goes up to a 3X, but its 3X is the same size, measurement-wise, as Missguided’s size 20. And Uniqlo’s largest size 2X is very close in measurement to Zara’s largest size 18. But none of these, you’ve probably noticed, are new designers. “Many customers who wear size 14 and above, and more so size 22 and above, find they are left with very little by way of choice in fashion, let alone choice of something that fits them,” B.G. Krishnan, founder and CEO of eShakti, an online retailer that sells sizes 0-36W and custom sizes, told Revelist. “The more sizes a brand offers, the more the inventory it has to maintain and therefore the more that remains unsold at the end of the season,” he continued. “This affects their profitability. … So they cut their risk by limiting the sizes they offer. This can be frustrating to many customers whose sizes are left out.” So, it seems, it’s not actually a matter of money. Gunn continued: For example, she said, Rachel Pally only sells clothing up to a size 22, but it starts at a size 2, and that’s a huge size range. “Rachel Pally has overcome a very significant production barrier by creating a size-inclusive line,” said Parrish, who also noted that “she may even have to work with multiple factories to achieve this.” Most clothing lines that go above a 22 are the retailers that tailor specifically to plus-size customers: Torrid goes up to a size 30, Eloquii to a 36W, Lane Bryant to a 28. Unfortunately, for plus-size consumers, that may be the best the industry can do for now.
