The brand’s newest launch is a step into the underwear space. Everlane grew frustrated with the discomfort and unnecessary sex appeal of most underwear on the market today, so it launched a collection of four bottoms, one bra, and one bodysuit. The brand used several curve models in the campaign, too. However, the issue isn’t with the campaign: It’s with the sizing. “This whole campaign is like ’times are changing — so is our underwear!’ But like for who?” she wrote. “What is changing? Cotton instead of polyester? Maybe. But not for fat women?” Several other plus-size influencers shared her post, as well.
