Tarte’s Shape Tape concealer is the brand’s most popular product, renowned for it’s full coverage and seriously matte finish. The only drawback with the fan favorite concealer is the shade range wasn’t as deep as it could be. Fans were expecting a Shape Tape foundation with the same attributes and a more improved range — but when the Shape Tape foundation was finally released, it was a massive let down. The line only contained 10 shades, most of them very light, with only one “dark” foundation color. As if that’s the only colors people come in. Beauty-lovers, sick of the lack of diversity in the makeup world, were left FUMING. So YouTubers Jackie Aina and Alissa Ashley blessed us with a double whammy of Black Girl Magic in a joint review of Tarte’s pathetic Shape Tape offering. Prepare yourselves for one hilarious wig snatch. “They’re all so orange,” Alissa observed about all of the swatches. “That’s orange with a tint of brown.” “The undertone is brown. The color is orange,” Aina shared. Welp, way to get that backwards Tarte! Alissa Ashley couldn’t do anything but giggle at how orange the foundation looked. Bless Jackie Aina’s fancy camera lights — Alissa verified the color looked way more orange in person. Please note: NO FORMULA should look like color corrector on anyone’s skin tone unless it’s actual color corrector. “They didn’t,” Alissa said. “If I were to read the shade names out loud right now, you guys would laugh.” For the record? The shade range names include a load of light references along with Deep Honey, Rich Sand, and Mahogany — names that falsely indicate deep tones. Meanwhile, the dark foundations were 50 shades of orange. Mkay. “You guys are doing this on purpose,” Aina guessed. “There’s no way you can’t know people would be upset about this.” “Is this a marketing thing,” she asked at another point in the video. “That’s what it feels like,” Alissa answered. “Like ’let’s piss them off to get more hype around it, and then we’ll make more shades later.’” Hmmm. “At this point there’s literally no excuse,” Alissa said. “The two obligatory bare minimum shades you guys throw in is not going to cut it. I’m not buying it. I’m not using it. And I’m not recommending it.” Aina’s advice doesn’t go against everything she has always pushed about brands needing to expand their foundation ranges — because what’s the point if the shades they do create, women of color can’t wear them anyway?
title: “Black Youtubers Are Roasting Tarte S Shape Tape Foundation” ShowToc: true date: “2024-10-14” author: “Laurie Reed”
Tarte’s Shape Tape concealer is the brand’s most popular product, renowned for it’s full coverage and seriously matte finish. The only drawback with the fan favorite concealer is the shade range wasn’t as deep as it could be. Fans were expecting a Shape Tape foundation with the same attributes and a more improved range — but when the Shape Tape foundation was finally released, it was a massive let down. The line only contained 10 shades, most of them very light, with only one “dark” foundation color. As if that’s the only colors people come in. Beauty-lovers, sick of the lack of diversity in the makeup world, were left FUMING. So YouTubers Jackie Aina and Alissa Ashley blessed us with a double whammy of Black Girl Magic in a joint review of Tarte’s pathetic Shape Tape offering. Prepare yourselves for one hilarious wig snatch. “They’re all so orange,” Alissa observed about all of the swatches. “That’s orange with a tint of brown.” “The undertone is brown. The color is orange,” Aina shared. Welp, way to get that backwards Tarte! Alissa Ashley couldn’t do anything but giggle at how orange the foundation looked. Bless Jackie Aina’s fancy camera lights — Alissa verified the color looked way more orange in person. Please note: NO FORMULA should look like color corrector on anyone’s skin tone unless it’s actual color corrector. “They didn’t,” Alissa said. “If I were to read the shade names out loud right now, you guys would laugh.” For the record? The shade range names include a load of light references along with Deep Honey, Rich Sand, and Mahogany — names that falsely indicate deep tones. Meanwhile, the dark foundations were 50 shades of orange. Mkay. “You guys are doing this on purpose,” Aina guessed. “There’s no way you can’t know people would be upset about this.” “Is this a marketing thing,” she asked at another point in the video. “That’s what it feels like,” Alissa answered. “Like ’let’s piss them off to get more hype around it, and then we’ll make more shades later.’” Hmmm. “At this point there’s literally no excuse,” Alissa said. “The two obligatory bare minimum shades you guys throw in is not going to cut it. I’m not buying it. I’m not using it. And I’m not recommending it.” Aina’s advice doesn’t go against everything she has always pushed about brands needing to expand their foundation ranges — because what’s the point if the shades they do create, women of color can’t wear them anyway?
