These Youtubers prove more Black people deserve a seat at the table on the consumer and business side of beauty. Check out the 26 influencers who are changing the beauty world by being themselves, showing off their creativity, and dropping bomb content! Jackie Aina also won an NAACP Image award for Youtuber of the Year and is working with Too Faced Cosmetics to bring even more foundation shades to more brown and Black women! Must-see: Her review of the Fenty Beauty Mattemoiselle lipsticks is informative — but more importantly funny as hell. Must-see: Peak Mill made the wig you see above and dyed it that Blue Denim color. Watch the tutorial on her channel. Must-see: Honestly? Your whole life will be better after you see ANY eye tutorial by Tobie — but her neon pink glitter video is beautiful start. Her foundation and concealer hunt series reveal so much about the experience dark-skinned women have with finding not only the perfect shade match, but also the formula matching their skin type. She also makes creative Youtube tutorials for people more into fantasy makeup. Must-see: Check out her Concealer Hunt video as she tries the new deep shade from the Maybelline dark circle concealer. She provides super lit hacks that make even the most basic makeup routines EVEN easier and faster. Alissa is also a SUPERSTAR influencer whose earned the favor of Fenty Beauty (they like her photos to death), done makeup for Zendaya, and is now selling her own e.l.f. lip gloss ($6, e.l.f. Cosmetics). Must-see: Watch her tutorial about fixing makeup mistakes to see what I mean about those clutch hacks. Watch out world! Red lipstick by Nyma Tang coming soon. Must-see: Nyma Tang talks about the serious side of the beauty industry, but at the heart of it all is a love for makeup. Watch her show you how fun makeup is too with her foundation mixing adventure. She can transform into anything she wants. Must-see: Watch Maly Mojo transform into the Aurora look you see above. THEN, check out her super ill transformation into Shego from Kim Possible. It’s LIT. Black also tests out the latest makeup products to see how they show up for deeper skin tones, and calls out brands who underserve the chocolate girls of the world. She created her own chocolate brown lip shade ($24, Nudestix) and named it after her mother, Joyce. Must-see: Check out her verdict on the “darkest” foundation shade from Wet N Wild in her full-face of drugstore makeup tutorial. Must-see: Check out her review of Urban Decay dupes on her channel. Must-see: Watch his hilarious “Yes Ma’am/No Ma’am” review of various beauty products. Must-see: Megz gave a pretty thorough (and oh so animated) review of the full Patrick Starr X MAC Cosmetics collection. Must-see: Watch Sonjdra’s Holographic Cheeks tutorial for all new smokey eye and highlighter inspiration. Must-see: Watch the Glam Twinz’ lineup of drugstore makeup must-haves. She also does reviews for the buzziest beauty products and easy tutorials. Must-see: Watch Monica Style Muse roast the Nicki Minaj x MAC lipsticks for looking terribly on her dark skin tone in this try-on video. Must-see: Let Kaiser Coby prove she is the queen of no flashback with this quick tutorial video. Must-see: Watch Chime break down the difference between shedding and breakage of natural hair; it’s easy to confuse the two. Thanks to her consistent work in the beauty industry, she’s earned herself a Maybelline partnership and a Boohoo clothing line. Must-see: Watch her Fairly Oddparents-inspired makeup tutorial. If you’re not following her, then you’ve probably still seen her face pop up on the social media pages of brands like Kylie Jenner and Anastasia Beverly Hills. Shayla is also the first Black beauty influencer to score a makeup collection with Maybelline. Must-see: Shayla’s review of the infamous Kylie Cosmetics brushes instantly BLEW up after she revealed what happens when you try to wash them. Must-see: Watch her review of a $6 foundation she says is the best ever. She tests out super affordable wigs sold on every corner of the internet, makes her own wigs, and will show you how to slay a full face as well. Must-see: Believe it or don’t, but the faux locked look you see above is actually a wig Dominique made herself. Watch Dominique’s tutorial on how to create this wig in record time. Must-see: Watch her braids on straight hair tutorial to catch her hands working all kinds of magic. People also love her channel for the beauty videos she puts up with her adorable daughter. Must-see: Check out her tutorial for the brown Betty Boop look you see above. Ahliyah Michelle is going to upend all your go-to looks and inspire you to go crazy with the color options. Must-see: Watch her create the lovely violet look above in this tutorial.
