After all, you can never have too much makeup, right? So to make sure you’re getting the best 2018 has to offer, check out these 25 up-and-coming beauty brands you should be keeping your eyes on and your wallets out for this year. Standout products: Try the Box of Crayons palette ($30, Crayon Case Cosmetics) and the Crayon Case iShadow primer ($10, Crayon Case Cosmetics) which is designed to look like a glue stick. Standout products: Revelist’s own Alle Connell raves about the lipstick selection and formula. Standout products: People are raving about the Mermaid ($24.95, Cleof Cosmetics) and Glitter eye shadow ($25, Cleof Cosmetics) palettes. Standout Products: The brand makes eye shadow singles ($11, Suva Beauty) in killer colors. Best of all, the pots are HUGE. The pigments ($9, Smolder Cosmetics) come in every color you could possibly imagine and may be used for eyes and face. Standout products: Smolder Potion ($10, Smolder Cosmetics) that turns EVERY loose powder into a liquid metal eye shadow and Pink Gold Loose Glam Dust ($9, Smolder Cosmetics). Oh yes, and this brand is Black-owned! Standout products: The Grape Crush wig ($117, Candy Coated Curls) and Green Apple wig ($117.99, Candy Coated Curls). The brand has been shouted out by influencers like Jackie Aina and has even earned its own large display at Riley Rose — Forever 21’s spinoff beauty store. Standout products: Grab the Lip Whips lipsticks ($20, Beauty Bakerie) or the Coffee and Cocoa Master palette ($38, Beauty Bakerie). Standout products: The Bomb Dot Com palette ($36.32, Jolie Beauty) and the Divinity palette ($32.13, Jolie Beauty) are total Instagram favorites. Standout products: Try the Cream Cleanser ($6.25, Western and Rose) or the Silk Body Cream ($13.50, Western and Rose). Standout products: Try the Love Rose stiletto design ($23.76, Doobys Nails) if you like a little bling or for major goth queen slayage, try the Black Matte Dainty design ($23.76, Doobys Nails). Standout products: The sweetest treats Nude Acacia offers are the Oatmeal and Honey cupcake soaps ($7, Etsy) and the Rose Jam bath bomb ($4, Etsy). Standout products: Try the deep Amethyst wrap ($24, The Wrap Life) or the Kolwezi wrap ($26, The Wrap Life) shown above. Standout products: Recreate the look above using the #BrwnGrlMgc set ($44, Pear Nova) meant to be the perfect nudes for deeper skin tones. The set has polishes named after fearless women of color like Frida Kahlo and Michelle Obama. Standout products: You’ll certainly find a lipstick shade you love ($16.99, Ka’oir Cosmetics). We also recommend you try the glittery Glitzsticks ($14.99, Ka’oir Cosmetics). Standout products: The Revelist team tried the brand’s eyebrow wigs ($49, Violition Wigs) and we have zero complaints. Standout products: Jackie Aina wore this sunshine yellow Jackie bonnet ($40, Isoken Enofe). The brand also carries skin care products like liquid black soap ($15, Isoken Enofe). Her lipsticks come as singles and bundles, and have names inspired by New York City, like Brooklyn Brownstone, Coney Island Cake, and Street Dreams. Standout products: No need to buy only one color. Grab the New York In Bloom matte lipstick set ($60, Lipmatic) or the Sunrise set ($50, Lipmatic). Standout products: The brand has cool multi-purpose pencils ($8, OCC Makeup) meant for use on the eyes, lips, and cheeks. You can also try the brand’s super bright pigment singles ($15, OCC Makeup). Standout products: Hands down, the best choice is the Sacha Buttercup setting powder ($20, Sacha Cosmetics) because YouTubers swear it’s the key to a no-flashback life. The brand also has some pretty beautiful eye shadow palettes ($50, Sacha Cosmetics). Standout products: Try MDM Flow’s Vamp lipstick shade ($20.93, MDM Flow) or the Billionare liquid lipstick ($26.51, MDM Flow) Standout products: Find your brown nude match with lipsticks ($16.50, Mented Cosmetics) or the nail polish set ($15, Mented Cosmetics). Standout products: Try the Posh palette ($$27, Karity) which has a mix of duochromes, shimmers, mattes, and velvets. You can also try the 21 Nudes & Rudes palette ($29, Karity), which looks like a dupe of Anastasia Beverly Hills’ upcoming Soft Glam palette. Standout products: OPV Beauty just dropped its Oshun palettes ($42.50, OPV Beauty) and it’s all warm tones and gorgeous glitter. You can also try its beautiful metallic liquid lipsticks ($13.96, OPV Beauty). The brand is also known for its amazing skin care. Standout products: Instagram goes nuts for the brand’s pigment singles ($4 – $7, Nine Three Beauty). You will also fall in love with sweet-smelling body butters ($10 – $13, Nine Three Beauty) Standout products: Neon lovers will adore the Ready Or Not palette ($25, Loe Cal). The brand also has nude lipsticks for brown people ($13, Loe Cal).
