Yes, she uses models — beautiful ones — but no one holds a candle to the woman herself, Bad Gal RiRi.
And Rih doesn’t limit her Fenty Beauty promotion to just product launches or press interviews — she’s a living, breathing testament to the gorgeousness of her makeup brand. Here are some of the most memorable times that Rihanna was Fenty’s best ambassador.
The line sold out of its darkest shades across the country in hours, disproving the outdated idea that dark complexion shades don’t sell.
And Fenty created major change in the beauty world, with more brands than ever before embracing true inclusion in their foundation launches.
Slick’s unique beauty is the perfect fit for Fenty Beauty, as well as Fenty X Puma, AND Savage X Fenty. Rihanna started Fenty Beauty to make everyone feel beautiful — Slick’s free-spirited attitude is the perfect complement to that.
Seriously though, I didn’t know that yellow was going to be the most important color of the season. No one did. Scratch that. Rihanna did.
Two words: Trophy Wife. The bright gold highlighter isn’t just a shimmery product, it’s a fashion lifestyle. Use it, love it.
Did Rihanna cross over, and boast that her entire makeup look was brought to you by Fenty Beauty? Yes. Yes, she did. More importantly, can you blame her?
But here is Rihanna, wearing blue eye shadow and looking gorgeous. Her fearless attitude says “Take your makeup rules and shove ’em”. This woman’s face is undefeated!
And whenever she does, I am reminded that my highlighter supply is low. She’s a genius.
And whenever Rihanna is photographed wearing her best Savage X underthings, we also need to know what Fenty Beauty products are gracing her face. That’s some powerful crossover.
Pretty sneaky, Rih.
Who told her she could be funny and sparkle like that?!?!
Jaws dropped. Cameras flashed. And we were left wondering, could the face be courtesy of Fenty Beauty products exclusively? YES. YES. AND YES AGAIN.
This year’s Ball featured Rihanna dripping in diamonds and serving Morticia Adams realness with sophistication — and is that perfect black eyeliner the only-launched-now liquid Flyliner??
The world may never know.
Case in point — body glitter. It was out until Rihanna said it was “in” again, and now every brand on Earth is trying to dupe her super-shimmery Body Lava.
Even though Rihanna attends Crop Over every year, every year she debuts a new outfit and beauty look — and nobody is ready. Even Pharrell resorted to some fangirling, commenting, “Damn” several times on her most recent Crop Over posts. Even Chris Brown chimed in.
These poor boys.
She supported Mia Amor Motley, the first female Prime Minister of Barbados, and called out the failings of the criminal justice system with causes like #JusticeForJunior and #FreeCyntoiaBrown.
Loving glamour doesn’t mean abandoning social justice — and Rihanna shows her fans what it really looks like when you use your voice, and your platforms, to speak out for good.
