Influencers know this, and that’s why they’re known to collaborate with each other, too. More often than not, these collaborations launch without a hitch and become massive successes. But sometimes, things so wrong — very, very wrong. Take these 12 high-profile cases for example: First, its color scheme was leaked by a bakery that made a dessert version of the palette. At the time, Hill said the cake was wasn’t an accurate reproduction of the palette itself, but was later called out for lying (because the cake was spot-on, after all). The palette was then given multiple release dates, which all fell through without word from Hill or Morphe. After more than a year, fans thought the palette had just been cancelled without word. If that weren’t enough, once the palette was finally launched, a mass of Morphe customers complained their palettes hadn’t come in the mail weeks after their orders were processed. The suit settled, and the collaboration launched — and sold out — as planned. But when Star and Gutierrez released a second installment of the collection, they were legally required to change its logo. She later revealed to a fellow YouTuber that a representative for the brand had accidentally sent Thai mean text messages about her that were actually meant for Thai’s longtime friend Nikkie Tutorials. Thai remains friends with Nikkie Tutorials, but has not so much as mentioned Ofra Cosmetics since. The set included five miniature versions of bestselling Benefit products, which the internet absolutely roasted for being too expensive and featuring only light-skinned influencers. That’s likely due to Charles’ offensive tweets about Africa in February 2017, in which he suggested the entire continent was infected with the Ebola virus. Covergirl immediately tweeted to clarify that the brand did not agree with Charles’ sentiment. So, when Kattan finally revealed that the collaboration was a collection of tools with Tweezerman, her fans were ultimately disappointed. The internet’s beauty sleuths theorize the collection was mysteriously dropped due to footage of Star using racial slurs, which was unearthed the summer immediately after the collection was announced. In addition, Kylie Jenner faced mass criticism because there were no nude shades suitable for medium- or dark-complected customers. Star defended himself and Dragun from criticism, and the palette’s release continued as planned. Some of the campaign’s images featuring Dragun have since been erased from Star’s personal and brand social media accounts. In the end, Hill disabled comments about the collection on both YouTube and Instagram. The limited-edition collection sold out through multiple restocks and hasn’t resurfaced since that spring. Rumor has it Nikkie was paid about $50,000 for the collaboration, meanwhile Too Faced made an estimated $84 million from it — that number has never been confirmed and will likely remain unverified until the end of time. Star remains Too Faced public enemy number one; Nikkie never publicly addressed the situation.
title: “12 Failed Beauty Influencer Collaborations” ShowToc: true date: “2024-09-16” author: “Wanda Hunsicker”
Influencers know this, and that’s why they’re known to collaborate with each other, too. More often than not, these collaborations launch without a hitch and become massive successes. But sometimes, things so wrong — very, very wrong. Take these 12 high-profile cases for example: First, its color scheme was leaked by a bakery that made a dessert version of the palette. At the time, Hill said the cake was wasn’t an accurate reproduction of the palette itself, but was later called out for lying (because the cake was spot-on, after all). The palette was then given multiple release dates, which all fell through without word from Hill or Morphe. After more than a year, fans thought the palette had just been cancelled without word. If that weren’t enough, once the palette was finally launched, a mass of Morphe customers complained their palettes hadn’t come in the mail weeks after their orders were processed. The suit settled, and the collaboration launched — and sold out — as planned. But when Star and Gutierrez released a second installment of the collection, they were legally required to change its logo. She later revealed to a fellow YouTuber that a representative for the brand had accidentally sent Thai mean text messages about her that were actually meant for Thai’s longtime friend Nikkie Tutorials. Thai remains friends with Nikkie Tutorials, but has not so much as mentioned Ofra Cosmetics since. The set included five miniature versions of bestselling Benefit products, which the internet absolutely roasted for being too expensive and featuring only light-skinned influencers. That’s likely due to Charles’ offensive tweets about Africa in February 2017, in which he suggested the entire continent was infected with the Ebola virus. Covergirl immediately tweeted to clarify that the brand did not agree with Charles’ sentiment. So, when Kattan finally revealed that the collaboration was a collection of tools with Tweezerman, her fans were ultimately disappointed. The internet’s beauty sleuths theorize the collection was mysteriously dropped due to footage of Star using racial slurs, which was unearthed the summer immediately after the collection was announced. In addition, Kylie Jenner faced mass criticism because there were no nude shades suitable for medium- or dark-complected customers. Star defended himself and Dragun from criticism, and the palette’s release continued as planned. Some of the campaign’s images featuring Dragun have since been erased from Star’s personal and brand social media accounts. In the end, Hill disabled comments about the collection on both YouTube and Instagram. The limited-edition collection sold out through multiple restocks and hasn’t resurfaced since that spring. Rumor has it Nikkie was paid about $50,000 for the collaboration, meanwhile Too Faced made an estimated $84 million from it — that number has never been confirmed and will likely remain unverified until the end of time. Star remains Too Faced public enemy number one; Nikkie never publicly addressed the situation.
